Embroidery on Flexfit Delta Hat. INNOVATION | Gigantic embroidery, super-graphic effect. PHILOSOPHY | “Horse Head” slogan has double references, first one alternated from the British idiom, “Petrol Head”, someone who is obsessed with cars. Aren’t we all obsessed with our horses? A secondary reference is the Sermus logo containing a contemporary horse head figure in it. ART | Striking slogan expressing extreme passion CULTURE | Reference to equine addiction.
